Josefstadt App – mobile first!

The entire in one app!

The starting point

Theater in der Josefstadt is one of Austria’s best known and most popular theatres alongside Vienna’s Burgtheater. The theatre has a large and loyal customer base, but was facing, just like many other theatres, the problem of an audience made up of mainly older visitors. They had to react to this specific demographic change, as well as buying behaviour having shifted completely by becoming increasingly spontaneous. Visitors want the ability to buy tickets wherever and whenever – while on public transport, at cafes with friends or even in front of the theatre, to skip the queue.

„Nowadays, people are always on their smartphones… and that’s exactly where we, as an innovative theatre, want to appear as well. Namely, on the screen of each smartphone”
Director of Theater in der Josefstadt

So about four years ago, the Josefstadt App was launched as an additional sales channel to the theatre’s website and box office. It is a white label app, representing the brand of the Josefstadt Theatre.

Technology as a premise for a plug and play solution

The app is connected to the theatre’s ticketing system (Jet Ticket, Eventim) via a live-interface. Event information (seat availability, etc.) is shown in real-time. Customers can select their preferred seat in the mobile seating map. All other information, like descriptions and images, are automatically imported to the app from the theatre’s own website. Users can see all upcoming events, browse through event information, can add events to their wish list and get informed via push notifications about future events or ticket pre-sales. Once a ticket is purchased, visitors get automated information about the event (pre & postvisit mails) and can choose between entering the theatre by showing their mobile ticket (QR Code from ticketing system included) or a print@home ticket.

U27 Tickets

One key element was integrating the U27 programme: Loved by young audiences for its fast ID validation serviceas a key to discounted student tickets. As well as Golden Agers for finally enjoying a simple-to-use, trustworthy and easily accessible digital sales channel, instead of queuing at the box office.

The data is all yours

And best of all: Once a ticket is sold through the Josefstadt App, all transaction and customer data are automatically stored with the theatre’s own ticketing system. Making it possible to build long-lasting audience development.

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