Multiple venues across Austria, all in one app.
Ticket Gretchen’s USP is the ability of combining cultural offers in different venues through live/real-time interfaces with existing ticketing systems.
Once a ticket is sold in the Ticket Gretchen App, for i.e. Vienna’s famous Burgtheater, all transactionand customer data are automatically stored in the Burgtheater’s own ticketing system (Culturall). The theatre has access to all customers who bought a ticket via the app in their own ticketing system. In addition, they can contact the customers directly, as they are in possession of all the relevant data (e-mail address, ticket price, seat, etc.)
Partner institutions of the Ticket Gretchen App, like the Vienna State Opera, the Salzburg Festival and many more, can keep their independence, yet also profit from an additional, mobile channel. Not only targeting new customers, but market themselves more efficiently. A joint cultural platform can make use of a greater data pool and provide institutions with in-depth insight i.e. what their customers are also interested in and much more. Additional benefits, Ticket Gretchen partners especially pointed out, are the option of bundling offers, digitalise young audience clubs or carry out joint digital marketing campaigns.