Engaging young people with the arts is a core goal for each cultural institution. Almost every theatre or opera house already has special offers or ticket pricing for young people.
Tickets are directly reserved within the ticketing system, while a live interface allows customers to choose any available seat through the app.
The Salzburg Festival and Vienna State Opera provide young people with an easy and fast way of registering for their services and enables them to buy youth tickets until the age of 27.
One size doesn’t fit all, that’s for sure! With the easy-connect technology the cultural instiutions can reach young audiences right where they are at - their phones and can target and segment their audience according to their behaviour.