Engaging young people with the arts is a core goal for each cultural institution. Almost every theatre or opera house already has special offers or ticket pricing for young people.
The Salzburg Festival decided to block 6,000 tickets solely for young audiences, giving them access to stars like Sir Simon Rattle from a front row seat. This is what the tech side of things looks like:
Tickets are directly reserved within Salzburg Festival’s ticketing system (JetTicket), while a live interface allows subscribers to choose any available seat through the app.
Checking IDs manually is are source-intensive job. That is why easy-connect developed an automated ID verification. The Salzburg Festival provides young people with an easy and fast way of registering for their services and enables them to buy youth subscriptions until the age of 27.
One size doesn’t fit all, that’s for sure! With the easy-connect technology cultural institutions can reach young audiences right where they are at. Communicate directly with them, as well as target and segment their audience according to their behaviour.