The Cleveland Orchestra App: A new digital stage for all
How TCO is expanding access, engagement, and ticketing with an inclusive, mobile-first experience powered by easy-connect
About the Cleveland Orchestra
About The Cleveland Orchestra
The Cleveland Orchestra is today hailed as one of the very best orchestras on the planet, noted for its musical excellence and for its devotion and service to the community it calls home.
Working together, the Orchestra and its board of trustees, staff, and volunteers have affirmed a set of community-inspired goals for the 21st century — to continue the Orchestra’s legendary command of musical excellence while focusing new efforts and resources toward fully serving its hometown community throughout Northeast Ohio.
The promise of continuing extraordinary concert experiences, engaging music education programs, and innovative technologies offers future generations dynamic access to the best symphonic entertainment possible anywhere.
The Challenge
Bridging tradition with digital expectations
The Cleveland Orchestra faced the challenge of connecting its diverse audiences—longtime patrons, students, and new concertgoers—with a mobile-first experience. Existing digital tools lacked the accessibility, engagement, and convenience today's users expect, particularly for younger audiences and student program participants. The Orchestra needed a solution that preserved its high artistic standards while enhancing accessibility, streamlining ticketing, and fostering deeper connections.
The Solution
A unified app experience powered by easy-connect
To meet this need, The Cleveland Orchestra partnered with Ticket Gretchen GmbH to build its new mobile app using the easy-connect framework. This solution delivered a tailored platform integrating core app features and a digital ticket wallet add-on, providing users with a centralized hub for event discovery, ticket purchases, digital ticket storage, and direct communication with the Orchestra. Special emphasis was placed on improving access to student programs and creating a seamless, intuitive user experience aligned with TCO’s values and brand identity.
The Results
A connected experience for every patron
The launch of The Cleveland Orchestra App marks a significant step toward making their world-class music more accessible and engaging. Audiences can now explore concerts, buy and store tickets, and receive updates—right from their phones. The app enhances outreach to student communities, supports Members Club benefits, and strengthens loyalty through personalized, direct communication. With a growing user base and increased digital engagement, the app reinforces TCO’s commitment to innovation and inclusion setting a foundation for continued digital growth.
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