The Cleveland Orchestra App: A new digital stage for all
How TCO is expanding access, engagement, and ticketing with an inclusive, mobile-first experience powered by easy-connect
About the Cleveland Orchestra
About The Cleveland Orchestra
Recognized internationally as one of the finest orchestras in the world, The Cleveland Orchestra has been a pillar of artistic excellence since its founding in 1918. Based in Cleveland, Ohio, the Orchestra performs at its historic home, Severance Music Center, and each summer at Blossom Music Center. Under the leadership of Music Director Franz Welser-Möst since 2002, the ensemble is celebrated for its refined sound, innovative programming, and commitment to education and community engagement.
With a rich tradition of touring, groundbreaking recordings, and a deep connection to its audiences, The Cleveland Orchestra continues to redefine what a 21st-century orchestra can be - balancing tradition with forward-thinking initiatives that broaden access and inspire new generations of music lovers.
The Challenge
Bridging tradition with digital expectations
As a world-renowned institution with a legacy rooted in excellence, The Cleveland Orchestra faced the challenge of connecting its diverse audiences—longtime patrons, students, and new concertgoers—with a modern, mobile-first experience. Existing digital tools lacked the accessibility, engagement, and convenience today's users expect, particularly for younger audiences and student program participants. The Orchestra needed a solution that preserved its high artistic standards while enhancing accessibility, streamlining ticketing, and fostering deeper connections.
The solution
A unified app experience powered by easy-connect
To meet this need, The Cleveland Orchestra partnered with Ticket Gretchen GmbH to build its new mobile app using the easy-connect framework. This solution delivered a tailored platform integrating Core App Features and a digital Ticket Wallet Add-on, providing users with a centralized hub for event discovery, ticket purchases, digital ticket storage, and direct communication with the Orchestra. Special emphasis was placed on improving access to student programs and creating a seamless, intuitive user experience aligned with TCO’s values and brand identity.
The results
A digital gateway to music for all
The launch of The Cleveland Orchestra App marks a significant step toward making world-class music more accessible and engaging. Audiences can now explore concerts, buy and store tickets, and receive updates—right from their phones. The app enhances outreach to student communities, supports Members Club benefits, and strengthens loyalty through personalized, direct communication. With a growing user base and increased digital engagement, the app reinforces TCO’s commitment to innovation and inclusion in the digital age.
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