Baltimore Symphony Orchestra’s new app experience
How the BSO brought the concert hall into everyone’s hands with a digital-first platform
About Baltimore Symphony Orchestra
The Baltimore Symphony Orchestra is one of America’s most vibrant and forward-thinking orchestras.
Founded in 1916 as a municipal orchestra, the BSO has grown from its civic roots into a nationally recognized institution known for innovation, excellence, and community engagement. Whether performing timeless symphonic masterworks or bold new compositions, the BSO continues to shape the future of classical music from the heart of Baltimore.
Today, the BSO stands as a cultural cornerstone of Maryland—and a rising force in the American orchestral scene.
The Challenge
Enhancing engagement and accessibility across diverse audiences
The Baltimore Symphony Orchestra (BSO) sought to unify its digital engagement efforts into a single, user-friendly mobile app. The organization faced the challenge of addressing the diverse needs of its audiences - particularly students and members - by providing streamlined access to programs like Student Rush, Student Select, and BSO Passport. In addition, BSO needed to modernize ticket access, simplify donation-based membership engagement, and open new, direct communication channels - all while ensuring the experience remained inclusive and intuitive.
The solution
A customized app built on the easy-connect framework
To meet these goals, BSO partnered with Ticket Gretchen GmbH to develop a bespoke BSO App using the easy-connect tech stack. The solution focuses on implementing essential core features alongside strategic add-ons. These include a digital ticket wallet, integrated donation flows (both as part of membership unlocking and within ticket orders), and tailored features to enhance student and member program accessibility. The easy-connect platform offers a robust, scalable base that allows for rapid development and seamless user experience across key audience segments.
The results
A centralized, accessible hub for the BSO community
The new BSO App serves as a comprehensive digital hub, enhancing audience engagement and simplifying access to core services. Students benefit from easier participation in exclusive programs, while members experience greater connectivity through in-app communication and streamlined ticket access. The integrated donation features support membership growth and financial sustainability, positioning the app as a strategic asset in BSO’s long-term digital transformation.
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