Digital tickets, sharing and resale inside the branded easy-connect app – with ticket recipients recorded in Tessitura. What the partnership means for patrons and arts organizations.
True Tickets and easy-connect have announced a strategic partnership: at venues that work with both, patrons will be able to access and manage their True Tickets digital tickets directly in the organization's own easy-connect app – and every ticket share or resale is recorded in Tessitura.
BOSTON / VIENNA, October 13, 2026 – True Tickets and easy-connect today announced a strategic partnership connecting the easy-connect ticketing, audience engagement, and loyalty mobile app with True Tickets' full post-purchase ticket journey. For arts and cultural organizations that choose both platforms, the integration creates a more cohesive digital experience spanning mobile engagement, ticket access, and the many moments that follow a ticket purchase.
Arts organizations increasingly rely on specialized technologies to support different parts of the patron relationship. This partnership is designed to make two distinct platforms work especially well together. The easy-connect app provides a branded environment for sales, engagement, and loyalty, while True Tickets supports the ticket journey after purchase through secure access, live in-ticket communications, ticket sharing, resale, and event entry.
Together, True Tickets and easy-connect give arts organizations a more complete way to serve and engage their audiences. easy-connect brings community, loyalty, and more ways for patrons to engage and transact around an event, from food and beverage to seat upgrades, while True Tickets extends that connection beyond the app to the people who actually attend.
At venues that partner with both companies, patrons will be able to access and manage their True Tickets digital tickets directly within the easy-connect app. When tickets are shared or resold through True Tickets, recipient identity and related ticket activity are recorded in Tessitura. For organizations, this means:
“The future of arts technology will be shaped by connected ecosystems that put the patron relationship at the center. Purpose-built tools create their greatest value when they work together as one cohesive experience. Our partnership with easy-connect brings that vision to life, helping organizations create a more connected patron journey and build lasting relationships with the people who attend,” said Matt Zarracina, Co-Founder and CEO of True Tickets.
“Our founding idea has always been to bring arts and culture to where people spend most of their time — the home screen of their smartphone. The digital experience should feel as thoughtful as the evening in the venue itself, and every step we remove between a patron and a performance makes arts and culture a little more accessible. The easy-connect app keeps that relationship alive beyond a single transaction — and with True Tickets integrated, ticket management becomes even simpler,” said Wolfgang Graf, Co-Founder & CEO of easy-connect.
The partnership will initially focus on arts and cultural organizations using Tessitura in North America, the United Kingdom, Australia, and New Zealand. True Tickets and easy-connect will also work together to educate the market and help organizations connect ticketing, audience engagement, and first-party data more effectively.
Thursday, 10 December 2026 · 11:00 ET / 17:00 CET
Patron relationships extend far beyond the ticket purchase. To show how the two solutions work together in practice, True Tickets and easy-connect are hosting a joint webinar with Vivo Performing Arts, Pacific Symphony, and Tessitura – a practical conversation about creating a more complete, connected patron experience, followed by a live Q&A. Speakers:
True Tickets connects arts organizations with the people who actually attend and helps preserve that relationship throughout the full post-purchase ticket journey. To date, True Tickets has delivered 33.7 million digital tickets worth US$2.3 billion, enabled 4.6 million secure ticket shares, and revealed more than 1.3 million patrons who were previously unknown to venues across more than 120 arts organizations worldwide.
Available to Tessitura Network members, True Tickets integrates directly with Tessitura to support secure ticket access, live in-ticket communications, ticket sharing, resale, event entry, and richer first-party audience data. www.true-tickets.com
easy-connect builds White Label Apps for Arts & Culture — branded, mobile-first apps that bring sales, engagement, and loyalty together in one place and help organizations turn ticket buyers into a known, engaged, returning audience. More than 100 arts and cultural organizations worldwide work with easy-connect, among them the Metropolitan Opera, The Cleveland Orchestra, Roundabout Theatre Company, the Vienna State Opera, the Salzburg Festival, and the Bayerische Staatsoper.
Each app carries the organization's own brand and integrates directly with its existing ticketing, CRM, and CMS systems, including Tessitura. Seamless ticket purchasing, personalized content presentation, push notifications and in-app messages, membership and young audience programs, and detailed engagement analytics come out of the box — giving organizations a direct, owned channel to their patrons and the first-party data to make it count.
Founded in Vienna and operating across Europe and North America, easy-connect is a product of Ticket Gretchen GmbH. www.easy-connect.io
easy-connect: Sophie Garzon-Lapierre, Head of Business Development & Marketing, sophie@easy-connect.io
True Tickets: Crystal Henderson, crystal@thepresshouse.com
Read the original press release on GlobeNewswire
Live webinar · Thursday, 10 December 2026 · 11:00 ET / 17:00 CET
See how True Tickets and easy-connect work together in practice – with Pacific Symphony, Vivo Performing Arts, Tessitura and a live Q&A.
