Question 1

What is easy-connect?

Accepted Answer

easy-connect is a white-label mobile app platform purpose-built for arts and culture organizations. We combine ticket sales, audience engagement, and loyalty tools in a single branded app that integrates with your existing ticketing system. Our apps are used by over 100 cultural organizations worldwide, including the Metropolitan Opera, the Cleveland Orchestra, and the Salzburg Festival.

Question 2

What does "white-label" mean?

Accepted Answer

White-label means the app carries your brand, not ours. Your audiences download your app from the App Store or Google Play, see your logo, your colors, and your content. easy-connect provides the technology behind the scenes, but the experience is entirely yours.

Question 3

Who is easy-connect for?

Accepted Answer

We serve three types of clients: individual performing arts organizations (orchestras, opera houses, theaters, festivals), cultural networks and consortia (multi-venue groups sharing a platform), and city or regional cultural programs (like ClassicCard Berlin or ArtsCard Boston). Whether you are a single venue or a city-wide cultural initiative, we have a solution that fits.

Question 4

How long has easy-connect been in the market?

Accepted Answer

easy-connect (Ticket Gretchen GmbH) has been building apps for the cultural sector since 2010. We are headquartered in Vienna, Austria, with clients across Europe, North America, and beyond.

Question 5

Which ticketing systems does easy-connect integrate with?

Accepted Answer

We integrate with all major ticketing platforms, including Tessitura, Spektrix, Eventim, Secutix, Tixly, Jetticket, LineUp, SAP, 442hz, Eventjet, and more. Our deep system integrations mean events, pricing, and availability sync automatically — no manual data entry required for your box office team.

Question 6

We already have a great mobile website. Why would we need an app?

Accepted Answer

Websites and apps serve fundamentally different purposes. Your website is where audiences discover you for the first time. An app is where they come back. Our data shows that native apps drive 3x higher conversion rates than mobile websites, achieve 15–30% push notification click-through rates (compared to 2% email open rates), and cultivate long-term loyalty by giving your venue a permanent home on your audience's phone.

Question 7

What features are included out of the box?

Accepted Answer

Every easy-connect app includes: integrated ticket purchasing, secure mobile ticket delivery (with QR/barcode and Apple/Google Wallet support), personalized event discovery, push notifications and in-app messaging, audience behavior analytics, social and community features (friend networks, wish lists, referral programs), and digital membership and young audience program management. Custom functionality can be developed on request.

Question 8

How does the app help us reduce ticket fraud?

Accepted Answer

Our platform lets you control exactly when ticket barcodes are revealed to the end user before an event. This configurable reveal window, combined with secure in-app delivery, significantly reduces the risk of screenshot-based fraud for discounted or complimentary tickets.

Question 9

Can we offer rush tickets or lottery programs through the app?

Accepted Answer

Yes. Our recently launched lottery feature lets you run digital rush ticket programs directly in the app. You set the rules — eligibility criteria, seat allocation, timing — and the system handles enrollment, selection, and notification automatically, with minimal administrative burden.

Question 10

How do push notifications compare to email marketing?

Accepted Answer

Push notifications achieve 15–30% click-through rates, compared to the typical 2% open rate for email marketing in the arts sector. They are also significantly faster to create and send — your marketing team can reach audiences with event updates or flash-sale alerts in seconds, without designing an email campaign. Push notifications bypass crowded inboxes and reach audiences directly on their lock screen.

Question 11

How long does it take to launch an app?

Accepted Answer

Our streamlined onboarding process means most organizations can go live within 8–12 weeks from signing. The timeline depends on the complexity of your ticketing integration and the level of custom branding required. We handle all technical setup, app store submission, and testing.

Question 12

What does our IT team need to do?

Accepted Answer

Very little. easy-connect is a fully managed service. We develop and maintain all software, and hosting, security, and uptime are managed on your behalf. Your IT team provides initial API credentials for your ticketing system and app store access, and we handle everything else. There is minimal ongoing IT overhead.

Question 13

How is easy-connect priced?

Accepted Answer

Our pricing consists of a one-time setup fee plus a recurring SaaS fee that scales with your organization's size and requirements. The all-inclusive service covers software development, hosting, maintenance, app store management, and ongoing platform updates. Contact us for a tailored quote.

Question 14

What kind of return on investment can we expect?

Accepted Answer

Clients typically achieve full return on their investment within 6–18 months, depending on venue size and audience engagement levels. Key revenue drivers include increased ticket conversion rates (our apps deliver 3x higher conversion than mobile web), reduced marketing costs through push notifications, and incremental revenue from new audience segments reached through the app.

Question 15

Can we customize the app beyond the standard features?

Accepted Answer

Absolutely. In addition to our extensive out-of-the-box feature set, we offer custom development for unique requirements. We also provide co-investment opportunities for building features that benefit the broader platform, creating a partnership model that drives shared innovation.

Question 16

What happens after we launch?

Accepted Answer

We provide continuous platform development, including regular feature updates, iOS and Android compatibility updates, and security patches. Your app evolves with you — we work with clients to plan feature roadmaps aligned with their strategic goals. Our team also provides ongoing analytics and optimization recommendations.

Question 17

Who owns the audience data collected through the app?

Accepted Answer

You do. All first-party data collected through your app belongs to your organization. We process data on your behalf in full compliance with GDPR and applicable data protection regulations. You retain complete control over your audience data at all times.

Question 18

Is the platform GDPR compliant?

Accepted Answer

Yes. easy-connect is headquartered in Vienna, Austria, and is fully GDPR compliant. We process all data within EU-based infrastructure and maintain comprehensive data processing agreements with all clients. Privacy by design is built into every feature we develop.

Question 19

How do you handle app security?

Accepted Answer

Security is managed entirely by our team. We handle server hosting, encryption, security protocols, and every iOS and Android update. Our infrastructure is monitored continuously, and we maintain industry-standard security practices including regular penetration testing and vulnerability assessments.

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